Design is communicating effectively to an audience that views the work. By using elements like shape, line, color, space, a design should be able to captivate the audience, and achieve the purpose that it was made for. It should resonate and evoke an emotional response from the audience. I’m influenced by minimalistic designs that I see, and how the use of negative space is crucial to a complete design. Less is more. I always try to make an effective design without using other graphical elements on the page, but if there are small details that help fill space, or correlate to the project, then they would get added if needed. Color palettes that mesh well together is something I gravitate towards, and strive to achieve. I like to keep my work clean and not be too overwhelming. I don’t want the viewer to be distracted from multiple elements jumping off the page at once. My process of coming up with a design starts off with a brainstorming phase. I think of ideas, and also look at how others have achieved their own designs and see what works and what doesn’t. After this I go through trial and error and slowly work until I find a design that clicks. My biggest thing is feedback from others as it helps me get opinions and see how others are perceiving the work. It allows me to eliminate unnecessary clutter that is on the page and get insight on ways to make my designs better. I like to step away for a while and come back to the design or look at the design from a distance to help me decide what to do and what not to do. I want my design to be able connect with people and allow them to comprehend what they are looking at, and hold them in the moment. I hope to achieve a level of design that allows my audience to appreciate the designs they interact with.